Used to be, labor unions, public figures, national associations and organizations, newspapers, and a host of others would issue their endorsements for candidates seeking public office. And they still do. But there’s a new element these days.

Politicians endorsing other politicians; this, solely, again, not very new. The path and result, however, a bit different. Lets look at the word itself: Endorsement. Dictionary.com defines it as: 1.approval or sanction: The program for supporting the arts won the government’s endorsement. Ideally, an endorsement, shows that a candidate has received a vote of confidence or is in step, politically, with the entity doling out the endorsement.

That is not the focus, however, these days of endorsements. As its not so much about the issues as it is the fundraising. This is especially the case when big names endorse candidates.

People are not looking to see who so and so supports these days, as much as so and so knows Mr. Big Name politician can host an event and raise mega-money for so and so’s campaign.

When the NRA endorses a candidate, their members usually vote for that individual because of their support of the right to bear arms. When Bill Clinton endorses a candidate, its so that candidate can fly him down for the night, charge $1000 at the door and another $500 for a photo-op.

And why is this? People are not overly concerned about what an endorsement should signify, instead, they have allowed themselves to fall subject to a brilliant fundrasing strategy. One I readily admit my party uses and uses well.

However, I also long for the time when an endorsement from someone meant more than 5 more ads on TV or a new push-card. And the great thing is, that’s not all that far away.

We have to challenge our leaders to qualify their endorsements; tell us why you so fervently support this individual. What part of their platform excites you so that you will put your political neck on the line, so to speak. What is the meat of your endorsement?

With that said, I support fundraising events and utilizing the support of others to bolster a campaign. It’s just good strategy and common sensical. However, I’d also like endorsements to carry a heavier load; mean a little more. When the voter sees that endorsement, to really evaluate it and not see it as just a way to meet the President.